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ADDENDUM # 2 <br />DATE: Monday, August 05, 2019 <br />TO: ALL PLANHOLDERS <br />FROM: Purchasing Agent <br />BID NO.: RFP 19-07-02 Re-Branding Services <br />SUBJECT: Addendum No. 2 <br />BID SUBMITTAL DEADLINE: Tuesday, August 13, 2019 at 2:30 PM <br /> <br />Please attach this addendum to the documents in your possession and include the Acknowledgement <br />of Addenda form with your response incorporated with the Request for Qualifications. <br /> <br /> Revisions: (Note: Deletions will be indicated by strikethrough, additions will be <br /> indicated with bold font): <br />Q1. What is the allocated budget for this project? <br />A1. The target budget for all elements in both phases of the project is not to exceed <br />$100,000. <br />Q2. Is there an anticipated timeline for completion for the project? Such as the project needs <br />to be completed in full within 90 days or 120 days? <br />A2. Both phases of the project should be completed in less than two years, with <br />approximately one year allocated for the completion of each phase of the project. <br />Q3. What municipal brands do you admire and why? <br />A3. None at this time, this should be discovered during the research phase of this project <br />through various interviews with key stakeholders. <br />Q4. What non-municipal brands do you admire and why? <br />A4. None at this time, this should be discovered during the research phase of this project <br />through various interviews with key stakeholders. <br />Q5. Can you describe the type of engagement that you’d like residents to do more of? Some <br />examples might include attend events, volunteer, or simply become more aware of issues <br />and opportunities. <br />A5. The City hopes to see residents being more involved and aware of the issues. This can <br />be measured by the number of residents attending/viewing commission meetings, town hall <br />meetings, and special City presentations. Involvement would be measured as questions <br />being asked by residents through the City’s website, social media, and by phone. <br />Involvement is also measured by attendance at events, program participation, and <br />engagement on social media. In addition, we hope to have increased city pride among <br />residents as measured by the number of Sunny Isles Beach Resident ID cards issued, <br />number of people buying city-branded merchandise, and residents representing Sunny Isles <br />Beach as their home instead of Miami.