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<br /> <br /> <br /> <br /> <br />August 2, 2019 <br /> <br /> <br /> <br /> <br /> <br />To whom it may concern; <br /> <br />sparc understood why we’re immensely proud of our city – so when it came to <br />creating a brand and placemaking, it was right in front of us. They flipped our <br />ubiquitous ‘ Greater St. Cloud’ phrase and challenged us with ‘ St. Cloud, <br />GREATER.’ And the rest is steadily and surely becoming history. <br /> <br />I urge any community embarking on branding or re-branding to take <br />advantage of the insight and intuition, not to mention experience, that sparc <br />brings to the table. They helped us see what we could be. <br /> <br />Sincerely, <br /> <br /> <br /> <br /> <br /> <br />Dave Kleis <br />Mayor <br />City of St. Cloud, Minnesota <br />320-255-7201