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4. Approach ⁄ Methodology In our experience, there are hidden gems of talent among community leaders and doers — particularly the ones who get bitten by the branding bug. And in virtually every client project, we have developed working partnerships from all corners of the community that truly benefit the common purpose, even long after we’ve packed up the projector and gone home. ⇢ For that reason, you see in our approaches to Phase 1 and Phase 2, including a few Exceptions, the sparc methodology is uniquely suited to the model of a diverse community that is Sunny Isles Beach. ⇢⇢ “On time and on budget” — along with fresh, break- through insights and creative — are the linchpins of the sparc approach to client service. We also know that events beyond our control — or our clients’ control — can happen. So when it’s minus 55° (not count- ing wind chill) and our client can’t leave her home to come to a scheduled meeting or a hurricane path forces mandatory evacuation, we understand schedules may have to slide. We then deliver a revised timeline that keeps the project on track and we keep on creating great brands. ⇢⇢⇢ SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING 11