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f7i! <br />MAIN STREET <br />To whom it may concern, <br />As a former Mayor of a small Florida city, and now its Main Street Executive Director, I have a <br />true appreciation of the value of community branding. When Mary Ann Rood joined our <br />community and the Main Street program, she brought with her the sparc mantra: "A brand is <br />more than a logo and a tagline." We now keep this approach top of mind when we look at <br />every experience our neighbors, our visitors, our shopkeepers and business owners have with <br />downtown Fernandina Beach. It's clear this approach is the route to a strong brand. I heartily <br />recommend Mary Ann and the team's approach. <br />Sincerely, <br />7 <br />viz <br />Arlene Filkoff <br />Executive Director <br />Fernandina Beach Main Street <br />904.583.8629 <br />