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sparc the design offices of Richard Cassis | 773.320.3095 <br /> rcassis@sparcinc.com | 824 Humboldt Avenue Winnetka Illinois 60093 <br />Sparc Design, Inc. dba: sparc <br />• Winnetka and Oak Brook, Illinois <br />and Fernandina Beach, Florida <br />• http://www.sparcinc.com <br />• S-Corporation <br />• Established 1991 as Sparc, Inc. <br />with a corporate name change in 2017 <br />• Foreign Corporation to Transact Business in the State <br />of Florida License (applied for and pending issuance) <br />• Sparc Design, Inc. is not involved in any litigation <br />• Proof of insurance has been provided <br />(documents enclosed) <br />• Project Manager: Richard Cassis, Principal, <br />Sparc Design, Inc., email: rcassis@sparcinc.com <br />mobile: 773-320-3095 <br />1. Corporate Background <br />Current clients we have a working <br />relationship with: <br />• City of St. Cloud, Minnesota <br />• City of De Pere, Wisconsin <br />• City of Fernandina Beach, Florida <br />• Amelia Island Tourism Development Council, Florida <br />• City of Batavia, Illinois <br />• City of Farmington, Minnesota <br />• Village of Wheeling, Illinois <br />• Northalsted Business Alliance, Chicago, Illinois <br />• Great Lakes Center for the Arts, Bay Harbor, Michigan <br />• Center on Halsted, Chicago, Illinois <br />Current clients subcontractor Kimley-Horn <br />Coral Gables has a working relationship with: <br />• City of Sunny Isles Beach, Florida <br />• City of Miami, Florida <br />• Miami Dade County, Florida <br />2. Qualifications <br />August 13, 2019 <br />Mr. Mauricio Betancur <br />City Clerk <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, FL 33160 <br />Re: Request for Proposal No. 19-07-02 City of Citywide Re-Branding Services <br />Dear Mauricio, <br />It is with great enthusiasm that sparc design, inc. submits our proposal to re-brand of the <br />City of Sunny Isles Beach. We appreciate the opportunity to help create a brand that will <br />reflect the city’s commitment to its residents and its businesses. <br />We understand that a brand, both visual and verbal, plays a pivotal role in how a community <br />relates to all its audiences — old, new and potential residents; established businesses and <br />those considering new locations. Our experience helping communities navigate the process of <br />a refreshed brand has made one thing clear to us — a city is not a box of soap or a pair of shoes <br />or a department store. Brand development for cities and neighborhoods requires an ability to <br />engage all points of view and to approach the process with an understanding that learning to <br />love a new design may take some constituents longer than others. We look forward to sharing <br />these insights and more with you and your decision makers. <br />As you read our response to the City of Sunny Isles Beach Request for Proposal, you may have <br />questions. Please don’t hesitate to call or email. <br />Sincerely, <br />Richard Cassis aiga segd <br />Principal <br />sparc design, inc. <br />773-320-3095 <br />rcassis@sparcinc.com <br />AIGA the Professional Association for Design <br />Society for Experiential Graphic Design <br /> SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING 3