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20190812-M Network-SunnyIsles-RFP
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RFP No. 19-07-02 Citywide Re-Branding Services
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20190812-M Network-SunnyIsles-RFP
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8/14/2019 4:09:40 PM
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M.NETWORK <br />5RFP NO. 19-07-02 <br />The Miami Foundation <br />The M Network has been the agency of record for The Miami Foundation since 2016. We were <br />originally hired to create a 50th Anniversary brand package and campaign. This included <br />new logo and brand identity package. This was the jumping off point to create a year-long <br />campaign, leveraging partnerships throughout the county in order to increase both local and <br />national awareness. Following the 50th campaign, The M Network refreshed the Foundation’s <br />overall brand, reflecting components of the 50th. We continue to serve as the agency of <br />record, providing public relations, media buying, digital advertising, design, and video <br />production services. <br />The Knight Foundation <br />The M Network has been contracted by the Knight Foundation to create a campaign around <br />the Knight Arts Challenge in Miami, Akron OH, Charlotte NC, and Detroit MI. Our services <br />include market analysis, target audience identification, traditional and digital media buying, <br />and public relations. In conjunction with our PR services, we also provide messaging as well <br />as media training. <br />The Key Biscayne Community Foundation <br />The M Network was recently contracted by The Key Biscayne Community Foundation to <br />assist in the launch of Key News, a hyper local news and information outlet serving the Village <br />of Key Biscayne. Using market analysis and audience research, The M Network developed <br />logo and brand identity and is currently developing a “media kit” for sales/underwriting <br />opportunities. <br />Becker Law (Government Relations) <br />The M Network is the agency of record for Becker Law. Among the practice areas we serve <br />is Government Relations, providing PR, crisis management, advertising, design, presentation <br />training and content development services. In this capacity we use new and existing research <br />to identify areas of need within various municipalities and create communications materials <br />for the firms government relations experts.
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