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To the City of Sunny Isles Beach, <br />It was love at first sight. <br />We met at The Ocean Palm in 1948 during my first visit to Florida with mom <br />and pop right before the big hurricane. It had an endless white sand beach <br />and an ocean that was paradise, simply paradise. <br />Then we met again at The Castaways Motel in 1969. Don’t you remember? <br />You looked through the porthole windows in the Wreck Bar and saw me <br />swimming in the pool. We had so much fun playing our tambourines and <br />maracas with all of those groovy people. And running into Jimi Hendrix was <br />simply righteous! Can you believe that was 50 years ago? <br />That was the heyday, I guess. <br />I came back in the late 70s and Motel Row was really going downhill. It’s like <br />no one wanted to put five cents into updating them, so they just went into <br />disrepair. I’ve since had two kids and took them to visit just after the turn of <br />the century and so much had changed. <br />But nowadays, I’m confused. <br />I feel like I don’t know you anymore. Most of the old motels are gone and the <br />skyline is lined with luxury hotels and condos. I’ve heard the area referred <br />to as ‘Florida’s Riviera’ and ‘Little Moscow,’ but I don’t really know what that <br />means. <br />I’m thinking of retiring there now so we can be together forever. I want to <br />know that the City of Sunny Isles Beach is the place for me to live, and a pla- <br />ce for my family to come and visit. I want them to fall in love with the City <br />of Sunny Isles Beach like I did so many years ago. Can you help me make <br />sense of it all? <br />Wanderlust forever! <br />Sandy Beach <br />Your future resident <br />Citywide Re-Branding Services | RFP 19-07-02 3