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Just ask the musician Prince. Back in 1993, during a dispute with his <br />record label, he changed his name to an unpronounceable symbol, and <br />was soon referred to as “The Artist Formerly Known as Prince.” Fans were <br />confused and sales dipped for the next seven years, before he eventually <br />changed his name back. <br />When the City chose to incorporate in 1997, they changed the name to <br />Sunny Isles Beach, although it has come to be known as “Little Moscow” due <br />to the influx of Russian immigration. Given the City’s rapid development <br />expansion, Larimer & Co. will explore nomenclature strategies to meet <br />the needs of the growing community. <br />9