4_Bove Company _ Gabriel Bove - Laserfiche WebLink

Home Browse Search

mmsapp" �/� � 11111 ove &W EstawDecetopment •Desi;m-Construction Re: Reference Letter To whom it may concern: It is my pleasure to recommend Larimer & Co. for branding and community placemaking services. Larimer & Co. was selected by The Bove Company and Parkway Properties as the Agency of Record for The Helix at Lake Mary -- a 300 - unit, $60M Class A resort -style multifamily community nestled on 16 -acres in the heart of Lake Mary's Wellness and Technology Park — a 153 -acre, $750M mixed- use master -planned community. Shanon and his team conducted extensive demographic and historical research to provide the naming, theming, overall identity, creative strategy and brand messaging from concept through completion. They also worked to provide historically relevant street names for the development that appealed to community stakeholders and city officials. The extensive research far surpassed our expectations and even educated us on some of the history and highlights of Lake Mary, while adhering to the guidelines we provided for the vision of our project. Given the success of the branding of The Helix at Lake Mary, we have discussed enlisting Larimer and Co.'s services for the naming and branding of the entire Wellness and Technology Park. The 153- acre park houses Orlando Health, with plans for a hotel, assisted living, office space, and residential space. We are confident Larimer and Co.'s attention to detail and creativity will create a standout product and ensure cohesiveness throughout the entire project. Shanon digs deep to clearly understand and identify the difference maker and sets forth creative, on point branding images and language at the highest level. He is the total package, passionately combining his unique intellectual research, and architectural design craft. Sincerely, Gabriel B ve President 354 Royal Tern Road South Ponte Vedra, Florida 32082 (904) 219-9095