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ELEVENTH ELEMENT <br />RELAXATION SPA <br />To Whom It May Concern, <br />August 13, 2019 <br />It is with great honor and privilege I write this letter of recommendation for Shanon Larimer and the <br />entire Larimer & Co. organization. <br />When my husband and I embarked on our latest business venture, we knew we needed a seasoned <br />professional that understood area demographics as well as a location rich in culture and style. They had <br />to know what was relevant to the local population and how to convey our message that was easily <br />understood and recognized. <br />Our initial conversations were driven by ideas of what we envisioned the brand to be and our concern of <br />how to keep our business relevant for many years to come. At the time we weren't sure what that <br />looked like, but Shanon asked inquisitive questions, understood our needs as a business and our goals to <br />impact the community. His thoughtful attention to detail was like none we've experienced at this early <br />stage of brainstorming and design. Creative suggestions began almost immediately. <br />The plans were in motion and Shanon and his team went to work at lightning speed. The deep dive into <br />the details of our community, lengthy research including spreadsheets, population reviews and the <br />extensive history we're surrounded with became the foundation in which our brand began to take <br />shape. With an elegant color palette and creative typography, these core elements coupled with our <br />purpose -driven narrative ultimately formed the brand we know today. <br />None of this would be possible without the tireless hours Shanon poured into our project. Without his <br />dedication to detail and obsession with research and statistics, we wouldn't have the perfectly designed <br />brand for our community. The brand message is consistent across all platforms and is truly a widely <br />recognizable symbol of excellence and sophistication. We're able to reach our target demographic with <br />a sincere and mindful approach. <br />We can say with absolute certainty that securing Larimer & Co. as our Branding and Identity firm was <br />the best decision our business has made to date. We look forward to working with Shanon again on all <br />(407)579-2065 <br />17A Gateway Shopping Center, Edwardsville, PA 18704 <br />www. Eleventh Element.com <br />