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81 | RMA | Tab 4 | Approach & Methodology | RFP No. 19-07-02 PUBLIC PLACES & NEIGHBORHOODS Great public places are worth marketing and promoting. They are what drive residents to take pride in their community and visitors to seek out an area. In fact, a study by the Knight Foundation noted that three main indicators are what drive people to like where they live and choose to visit: 1) the aesthetics of the City – clean streets, beautiful neighborhood and overall physical attributes; 2) activities and things to do and 3) a sense of belonging and acceptance - which is described as a City that is welcoming to a wide variety of individuals from young and old, college graduate to retiree. Cities typically have a myriad of activities and assets for visitors and residents to enjoy and there are many media opportunities to capitalize on and enhance these assets and market the city/area as a “world-class destination level City.” BUSINESS DEVELOPMENT & SHOPPING RMA excels at business attraction, development, retention and promotion for its clients. We evaluate geographic location, the history & cultural assets, and the strength of the demographics of an area to devise a strategic plan to attract new commerce while retaining successful businesses - all of which attract visitors. In their first publication two years ago (UNWTO Global Report on Shopping), the United Nations World Tourism Organization documented the importance of shopping to the traveler experience and found that if properly marketed, resulted in incremental sales increases for the businesses in the area. Additionally, a recent study conducted by DCI (Development Counselors International) reported that travel (business and personal) was mentioned more than 50% of the time as the way site selectors are influenced about how desirable a location is for new business and investment. Travel was second only to dialogue with industry peers. SPECIAL EVENTS & PROGRAM PROMOTIONS RMA knows first-hand that events and activities are important to promote a City and bring visitors. Whether it is the City itself or other partner organization hosting events, a portion of the marketing/communications plan will include promoting the special events and programs that are taking place, as well as suggesting events that could further the objectives set forth in the strategic plan. Special events, cross-promotional campaigns and social engagement are at the heart of celebrating a community’s diversity and uniqueness, which will build and support the brand of an area and attract additional visitors that might not have otherwise come to the area. PEDESTRIAN CONNECTIVITY & TRANSPORTATION Pedestrian connectivity, public safety and multi-modal transportation are hot topics in most cities and destinations. Modes of transportation include bicycles and public transport and the availability, ease of access and consideration of these types of transport add to a visitor’s positive experience of an area. Our team recognizes the importance of a comprehensive communications approach which includes making “how to get around” part of the public relations and social media narrative.