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WEBSITE DESIGN <br />Prior to the development of social media, websites <br />were created as tools to specifically deliver the <br />information that an organization wanted to make <br />available to their constituents. Once social media <br />became more prevalent, consumers began to <br />demand more from organizations. It is no longer <br />enough to provide only the information you <br />deem important, you also have to provide the <br />information that your audience deems important. <br />We have directed the design and created in- <br />house, award winning websites for community <br />events and municipalities that, when coupled <br />with an overall plan, consistently deliver results. <br />In addition, we have worked in conjunction with <br />other website vendors in continuously providing <br />informative and relevant content to engage the <br />City’s target audience. <br />Example: After an in-depth review of a local DDA’s <br />site by the RMA team, several recommendations <br />were made on how to make the site a more visitor <br />centric site while also maintaining the business <br />purpose, and over a 24 month period “visits” <br />increased 191.35% and “unique visitors” increased <br />178.29%. <br />NEWSLETTERS <br />Newsletters are an extremely valuable marketing <br />tool to maintain contact and deliver specific <br />messages to a target audience. RMA is experienced <br />with developing successful newsletter programs <br />that convey the important details needed to <br />achieve your goals. <br />THEPATCHGARDEN.COM <br />39 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02