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74 | RMA | Tab 3 | Staffing | RFP No. 19-07-02 <br />KEILA RODRIGUEZ <br />Business Attraction & Marketing Manager <br />Years of Experience <br />11 <br />Areas of Expertise <br /> f National & International Tourism Specialist <br /> f Marketing & Business Attraction <br /> f Client/Media Relations <br /> f Data Collection, Research & Analysis <br /> f Strategic Planning & Budgeting <br /> f Media Buying & Planning <br /> f Advertising Campaigns & Promotions <br /> f Public Communications & Social Media <br /> f Graphic Design & Collateral Development <br /> f Digital & Social Media Marketing <br /> f Event Planning & Coordination <br />Education <br />M.S. | Hospitality & Tourism Management | <br />Florida International University <br />B.S. | International Affairs | Universidad Central <br />de Venezuela, Caracas, Venezuela <br />Bio <br />Ms. Rodriguez’s professional work experience includes strategic marketing, worldwide customer relationship <br />management and event planning with extensive expertise in social media and website administration, <br />regional/national/international tourism promotion of destinations, planning special events, cooperative <br />marketing and general advertising. <br />As the Cultural Arts and Innovation District Marketing Manager at the Pompano Beach Community <br />Redevelopment Agency (CRA), Ms. Rodriguez was in charge of promoting classes, activities, events and <br />exhibits in Downtown Pompano Beach, communicating strategically future projects and plans to the local <br />community and successfully attracting investors, developers, and visitors to the area. <br />Ms. Rodriguez handled the Cooperative Marketing Program in collaboration with Broward County Cultural <br />Division, as a Marketing Coordinator at ArtServe Inc., assisting clients and groups with their advertising needs <br />and was also responsible for the Social Media and website administration for ArtServe and ArtsCalendar. <br />com. <br />Additional experience includes work as a Marketing Specialist providing International sourcing and <br />purchasing services to businesses in Madrid, Spain. Ms. Rodriguez also worked as an Assistant Manager of <br />Public Affairs at the Ministry of Tourism of Venezuela analyzing the Venezuelan and International markets. <br />This included researching potential for launching new products, acting as a liaison between countries to <br />promote and commercialize tourist destinations - including, as part of a strategic team, organizing the <br />International Tourism Fair FIT-CAR II 2006. Provided research, analysis and planning services, identified and <br />recommended marketing opportunities, prepared marketing and development strategies, responded to <br />inquiries regarding reports, design, develop and implemented projects, events, campaigns, among other <br />activities to promote tourism. <br />Certifications & Skills <br /> f Graphic Design | Shaw Academy <br /> f Venue search, site selection and e-RFP | Cvent Certified <br /> f Leadership Training for Team Building | Florida International University <br /> f Business Etiquette and International Protocol | Universidad Central de Venezuela <br /> f Fluent English and Spanish, Basic Italian <br />Marketing, Communications, Business Attraction <br /> f Pompano Beach, FL CRA: Cultural Arts and Innovation District <br /> f West Palm Beach, FL CRA <br /> f North Miami, FL CRA <br /> f City of Lauderhill, FL <br />Awards <br /> f 2018 FRA, Roy F. Kenzie Award: Promotion - Downtown Innovation District | Pompano Beach, FL