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Addendum I Binder_RFP
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RFP No. 19-07-02 Citywide Re-Branding Services
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Addendum I Binder_RFP
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20 Addy awards <br />Speaker at the Mercedes Benz LATAM Summit (2017) <br />Awarded the Women in Entrepreneurship & Leadership Award by the <br />USHCC (2016) <br />Trustee Awesome Foundation Miami (2016) <br />Featured on Forbes (2015) LINK <br />TEDx Speaker (2013) LINK <br />Author of foreword on “How To Create A Website With Little Or No Money” <br />by Bruce Brown (2010) <br />HIGHLIGHTS <br />English <br />Spanish <br />Portuguese <br />LANGUAGES <br />Adobe Photoshop <br />Adobe Illustrator <br />Adobe InDesign <br />Adobe Dreamweaver <br />Adobe After Effects <br />Adobe Final Cut <br />Google Cloud <br />TOOLKIT <br />EDUCATION <br />2009-2013 <br />BA Advertising / Entrepreneurship <br />Florida International University - Miami <br />AREAS OF FOCUS <br />Business Development <br />Brand Strategy <br />Digital Marketing <br />User Experience <br />Product Strategy <br />Public Speaking <br />STRENGTHS <br />Holistic Thinker <br /> Empathetic Leader <br /> Hands-on Problem Solver <br />Broad Creative Toolkit <br />Motivating and proactive <br />Co-Founder EyeTalker (2012 - 2013) <br />In 2012 I co-founded EyeTalker, a startup company developing eyewear that helped <br />the blind read. Through a camera attached to the frame, the product captured text <br />from books, magazines, or screens and delivered it as audio to the visually <br />impaired. This project was the result of a social challenge aiming to bring a higher <br />level of dignity, freedom and quality of life to the visually impaired. I was honored to <br />give a TEDx talk on it in November 2013. <br />Innovative Pharmacy Group (2004 - 2005) <br />As a self-taught front-end designer and developer, I designed, led and managed the <br />development of a fully automated e-commerce platform that sold health <br />supplements through 15 different websites, generating $1 million in yearly sales. <br />REFERENCES <br />Gema Rivas - Wendy’s <br />Gema.Rivas@wendys.com P. 954-224-5182 <br />Natalia Martinez - CIC Miami <br />nataliamartinezkalinina@gmail.com <br />P. 305-342-7356 <br />Benjamin Wald - Verypossible.com <br />ben@verypossible.com. P. 301-646-0811 <br />EXPERIENCE <br />Founder & Creative Director - Crea7ive (2006 - PRESENT) <br />Crea7ive is an award-winning branding and digital agency based in Miami, FL. <br />At Crea7ive, I work with Fortune 500 companies and disruptive startups to <br />understand their challenges and create strategies that help them thrive in <br />multicultural markets. I oversee our production team and collaborate with clients <br />ensuring their involvement and satisfaction. Under my leadership, Crea7ive has <br />won multiple awards including 20 Addys and the 2016 Women in Entrepreneurship <br />and Leadership Award by the USHCC - America’s largest Hispanic business <br />organization. My entrepreneurial journey and involvement in the local tech <br />community has been featured on Forbes. I’ve been fortunate to work with some of <br />the world’s largest brands such as Wendy’s, Disney, Pizza Hut, Zumba, Kraft, Thrive <br />by Arianna Huffington, Armani Casa and Dreamworks (Rango the movie). <br />E: pia@crea7ive.com - C: +1 954 864 6682 <br />HELLO, I am a digital marketer, strategist and accidental public <br />speaker. I solve challenges by looking at the big picture. <br />Argentine living in Miami FL. <br />PIA CELESTINO <br />‘Leadership is not a position or a title, it is action and example’ <br />— Unknown
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