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2 <br />Our collaborative approach ensures full transparency and fluid communication with our clients for a successful outcome on every <br />project. We use a management tool, Active Collab, where we keep all agency and client members organized and provide instant <br />access to status updates, feedback sent and approvals. <br />PHASE 1: MARKET RESEARCH <br />We begin by creating a project brief and defining <br />desired positioning. We’ll use Data USA and Shine <br />Insight, a company with over 20 years of experience <br />specializing in market research, focus groups and <br />data visualization, with a clientele including PepsiCo, <br />P&G, Henkel and others. We’ll support these efforts <br />with online tools like SurveyMonkey and Facebook. <br />PHASE 2: BRAND DEVELOPMENT + EXECUTION <br />Once Phase 1 is signed off, we proceed to <br />developing the desired positioning, messaging and <br />identity. After this process is done, we present the <br />client two fully developed brand proposals where <br />they’ll provide feedback, and revisions. Once the <br />core brand is approved, collaterals and brand book <br />are produced and delivered. <br />Approach <br />QUALIFICATIONS <br />RFP RESPONSE No. 19-07-02 | p. 8