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RFP 210601 Azur Equities FINAL
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RFP No. 21-06-01 Seasonal Experiential Activation
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RFP 210601 Azur Equities FINAL
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Seasonal Experiential Activation RFP No. 21-06-01 <br />Winterland <br />VILLAGES <br />b. Food & Beveragea. Entertainment c. Winter Villages <br />The Food & Beverage will be <br />geared towards gifting our guests <br />will the pleasures of tasting winter <br />treats from around the world, <br />such as French Crêpes, German <br />Almond Croissants, Canada’s <br />Poutine and more delicious <br />delicacies. <br />The winter atmosphere of Winterland <br />Village will attract locals & tourists <br />to our venue to walk through <br />our magical Winterland Gardens, <br />ice-skate around a beautifully lit <br />massive Christmas tree, race down <br />the snow slopes, take pictures with <br />our winter themed live characters, <br />and stroll through our different <br />châlets to find what we offer. <br />Our Winterland Villages will be <br />strategically located in the 3 major <br />counties in Florida, West Palm <br />Beach, Broward & MiamiDade. <br />These locations have been <br />selected due to high volume of <br />tourism in South Florida during <br />the months of November to March <br />and the request for family oriented <br />entertainment and the lack of <br />winter feel in South Florida. <br />THE CONCEPT <br />Our concept is to provide entertainment to all ages allowing people to skate in complete <br />freedom in a beautiful setting offered by the Gateway Park. With our experience and knowledge <br />we will organize activities and events to increase the attendance of the Village and offer <br />unforgettable memories and experiences to the visitors. Around the ice rink and other activities <br />we will have chalets proposing worldwide culinary specialties. REAL snow will complete this <br />Winter atmosphere. <br />The installation of the Winter Village will allow: <br />15
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