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RESOLUTION NO.2021 - 3ZZ 0 <br />A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF SUNNY <br />ISLES BEACH, FLORIDA, ADOPTING THE NEW CITY BRAND, AS <br />PRESENTED BY JACOBER AND ASSOCIATES, INC., ATTACHED <br />HERETO AS EXHIBIT "A"; AUTHORIZING THE CITY MANAGER TO DO <br />ALL THINGS NECESSARY TO EFFECTUATE THE TERMS OF THIS <br />RESOLUTION; PROVIDING FOR AN EFFECTIVE DATE. <br />WHEREAS, on September 19, 2019, via Resolution No. 2019-2994, the City Commission <br />awarded Request for Proposal No. 19-07-02 to, and entered into an Agreement with, Jacober & <br />Associates, Inc. ("Consultant") to provide re -branding services ("Services") to the City; and <br />WHEREAS, after extensive research and feedback from the community, the Consultant has <br />prepared and presented the City with a final brand report; and <br />WHEREAS, the City Commission now wishes to accept the final report and adopt the New <br />City Brand, attached hereto as Exhibit "A". <br />NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE <br />CITY OF SUNNY ISLES BEACH, AS FOLLOWS: <br />Section 1. Adoption of New City Brand. The City Commission hereby adopts the New City <br />Brand, attached hereto as Exhibit "A". <br />Section 2. Authorization of City Manager. The City Manager is hereby authorized to do all <br />things necessary to effectuate the terms of this Resolution. <br />Section 3. Effective Date. This Resolution shall become effective upon adoption. <br />PASSED AND ADOPTED this 151" day of July 2021. <br />orge H. Scholl, Mayor <br />ATT T APPROVED AS TO FORM <br />AND L S ICIENCY: <br />Mauricio Betan ur, CMC, City Clerk kkdward A. Dion, City Attorney <br />@BCL@6404E393.docx Page 1 of 2 187 <br />