Robert O. Hoadley - After the fact

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RIO OF PRINCIPAL ROBERT O. HOADLEY, the principal owner-operator of the proposed project, will be the Secretary & Chief Operating Officer of PROPOSED LLC CORPORA nON. will be the managing partner-owner and general manager of the restaurant-shop operation. Mr. Hoadley is also the current owner and sole proprietor of the Pelican Pier Restaurant located on the pier at the Newport Beach Resort in the City of Sunny Isles Beach sincc 1999. Mr. Hoadley is also a working owner-partner in Tuna's Raw Bar & Grille, the landmark newly rcmodeled restaurant located in North Miami Beach since 2007. He has had extensive and successful food and beverage service experience throughout Miami Beach for the past 33 years. Of those years, 13 years have been working as an independent food and beverage and nightclub concessionaire at the Newport Beachside Resort. He was the owner-operator of hotel beach bars and equipment concessionaires from 1984 - 1996 at various Miami Beach Hotels in the cites of Miami Beach, Surfside, Sunny Isles Beach that includes the Tahiti Hotel, Sagamore Hotel, Seabrook Hotel, Riviera Beach Hotel, Suncity Hotel, and Dolphin Hotel. Besides intimately knowing the market he's served in the northern portion of Miami Beach, Mr. Hoadley has another unique advantage to generate customers that will benefit the proposed new restaurant. He has an informal business relationship with the founders and organization leaders of Haulover's clothing-optional beach for the past six years, often working with them to co-sponsor and donate to their special events and advertising in their beach publication given free to the patrons of that beach. The current Pelican Pier and Tuna's restaurants has a loyal following from that beach with its 1.3 million visitors. Approximately 60% are tourist who are repeat visitor to this beach and they have a financial impact to the community of $900 million annually. Many naturist beach-goers stay at the Newport. Mr. Hoadley's restaurants are promoted via the two organizations' web sites and at their daily Haulover Beachside concession. The current Pelican Pier restaurant operation has 15 employees and has operated profitably since he took over as the restaurants concession-owner. Its past two years gross income -- June 07 to May 08 and June 08 to May 09-- was $654,495 and $652,886 respectively. Proposer expects the restaurant and its gift/bait shop including revenues generated from rent, licenses, leases, concessions, vending equipment, admissions and parking fees. Proposer guarantees a minimum annual gross income of $500.000. The proposer guarantees to pay the City of Sunny Isles Beach for a lease that includes both the restaurant and gift and bait shop of $125.000 per year.