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IIVII HOWARD R. MILLER COMMUNICATIONS relevant themed marketing oollateral and promotional items for National SlIes Meetings of major medical distribution oompanies sudl as Henry 8::hein and A1ysidans, SlIes and 8:!rvices. In addition, she developed key marketi ng and publ ic relations st rat egi es i nd udi ng the development of web oontent, product promotions, and the strategic management of a.Jstomer relationships. In addition to serving as an account eXea.Jtive for HRv1C, Ms. S:uart has applied her extensive knowledge of marketing and new media to develop and implement strategicsodal media plans. At HRv1C, Ms. S:uart is responsible for developing and implementing creative and strategic sodal media plans that are shaped around ead1 oompany'sexisting values, dlaracter, and people. Her unique understanding of how sodal media can be used to humanize and personalize a brand allows her to assist dientswith expansion to new markets. Ms. S:uart iSa.Jrrentlyfinalizing her Master's Degree at the University of Miami's8::hool of Communication, fOa.Jsing her studies on evolving, new forms of media. ..ean O:>rona Bo ..ean Corona isthefounding prindpal of Corona Ideas and O"eative Orector of H~C After having worked as a creative director for legendary agendes sudl as O1iat Day/ N'rC, VVunderman Worldwide! N'rC, and Cole & Weber- a subsidiary of Ogivy & Mather/8:!attle; she developed Corona Ideas with the objective to provide dientswith a product that meets their objectiveswhileworkingwithin their means. As O"eative Orector of HRv1C, she provides all aspects of marketing from strategic planning to creative development and eXea.Jtion, by selecting a a.Jstomized team. If the budget is limited, ..ean can provide creative solutions to assist a oompany in adlieving their marketing goals. Jean is a results oriented integrated oommunications spedalist and below is a sample of her selected adlievements; . ESkimo Re-Introduced Eskimo sugar-free products on the eastern seaboard. Induded product development, brand image, and roll-out of new campaign. The new product gained a 30% share of the market within six months. . Westin Hotel- Ixtapa Zihuatanejo- O"eated introductory print campaign for the new hotel in Mexioo . Oty of Virgnia 1?ead1, Vcr ~veloped series of ads to highlight year-round benefits of life at Wintergreen resort. . Oty of Virgnia 1?ead1, VA- ~veloped newspaper and magazine campaign for Virginia I?ead1 Tourism. . G-and Bahama Island- ~mmended shift in brand image to target vacationers who regularly traveled to Nassau for vacation. The campaign was sucx::essfully implemented with lV, print, direct mail, and radio. . A1. Oversified 9:lrvices Worldwide, Inc.- O"eated brand image and marketing proposition for web site and selling materials. Improved oommunications with dients and prospects with new message and graphics and web marketing tools. .1ime-Ufe Eboks- ~veloped advertising campaign for The 8ldlanted World book series, with Vincent A"ice as spokesperson. Identified target markets spedfic to book series. CNerall brand avvareness exceeded the original forecast. Eboks sales were the highest in the history of the oompany. 9:llective B-and Experience: AAA, American l?ell Couples ~sort, tskimo Re, Finance3..lr ll.C, Rorida Lottery, Rorida Ford ~ers, G-and Bahama Island, Merrill Lyndl, Midwest Institute of Natural Healing, New Jersey HMOs, New York Air, New Page 11 of 44 Bd No 11-02-02