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<br />2010 Miami-Dade Zoned Editions Retail Advertising Rates
<br />The Miami Herald* lEI Nuevo Herald - Annual Volume Contract Rates 2/10 R5
<br />Miami-Dade Neighbors Zone 1
<br />Zoned Neighbors sections offer advertisers the opportunity to target their Thursday
<br />advertising to specific circulation areas of The Miami Herald in Miami-Dade County. lx 6x 13x 26x 39x 52x
<br />These neighborhood tabloids are inserted in The Miami Herald every Thursday and Full page $959 $703 $609 $469 $450 $422
<br />Sunday. Neighbors completely covers Miami-Dade County with eleven editions. 2/3 Page 1,366 748 698 618 572 525
<br />Neighbors sections are tabloid-size products. 1/2 page 854 467 436 386 357 328
<br /> 1/3 page 683 374 349 309 286 263
<br />Miami-Dade Neighbors Circulation by Zone 1/4 page 512 280 262 232 214 197
<br /> Circulation' 1/6 page 341 187 174 155 143 131
<br />Number Thursday Sunday 1/8 page 233 127 119 105 97 90
<br />1 18,865 28,243 1/12 page 171 93 87 77 71 66
<br />2 30.472 38,826 Strip DT 313 171 160 142 131 120
<br />3 17,043 23,634
<br />4 23,122 31,139 Sunday
<br />5 14.412 24,277 1x 6x 13x 26x 39x 52x
<br />6 28.407 37,374 Full page $1.384 $1,001 $842 $667 $641 $ 601
<br />TOTAL 132,321 183.493 2/3 Page 2.107 1,069 986 873 828 775
<br />'Source: ABC Circulation Audit, 2009 1/2 page 1,317 668 616 546 517 484
<br /> 1/3 page 1,054 534 493 436 414 388
<br /> 1/4 page 790 401 370 327 310 291
<br /> 1/6 page 527 267 246 218 207 194
<br /> 1/8 page 359 182 168 149 141 132
<br /> 1/12 page 263 134 123 109 103 97
<br /> Strip DT 483 245 226 200 190 178
<br /> Zone Z
<br /> Thursday
<br /> lx 6x 13x 26x 39x 52x
<br /> Full page $1,754 $1,285 $1,114 $857 $823 $771
<br /> 2/3 Page 2.497 1.367 1,276 1,130 1,045 960
<br /> 1/2 page 1,561 854 797 706 653 600
<br /> 1/3 page 1,249 684 638 565 523 480
<br /> 1/4 page 936 513 478 424 392 360
<br /> 1/6 page 624 342 319 283 261 240
<br /> 1/8 page 426 233 217 193 178 164
<br /> 1/12 page 312 171 159 141 131 120
<br /> Strip DT 572 313 292 259 239 220
<br /> Sunday
<br /> 1x 6x 13x 26x 39x 52x
<br /> Full page $1,901 $1,375 $1.157 $917 $ 880 $825
<br /> 2/3 Page 2,895 1.468 1,354 1.199 1.137 1,065
<br /> 1/2 page 1.809 918 846 750 711 666
<br /> 1/3 page 1.447 734 677 600 569 532
<br /> 1/4 page 1,086 551 508 450 426 399
<br />ZONES 1/6 page 724 367 339 300 284 266
<br />ZONE 1: Homestead, Florida City, South Dade, West Kendall, Redland, Country 1/8 page 493 250 231 204 194 182
<br />Walk, Kendale Lakes 1/12 page 362 184 169 150 142 133
<br />Zone 2: Coconut Grove, Coral Gables, South Miami. Pinecrest. Palmetto Bay, Cutler Strip DT 663 336 310 275 261 244
<br />Bay Killian, Richmond Heights
<br />Zone 3: Doral, Miami Springs. Sweetwater. West Miami, Medley, Westchester,
<br />Virginia Gardens
<br />Zone 4: Miami. Key Biscayne, Upper East Side. Overtown, Liberty City, Miami Shores
<br />EI Portal. Biscayne Park
<br />Zone 5: Hialeah, Miami Gardens. Opa-Iocka, Miami Lakes, Hialeah Gardens
<br />Zone 6: Aventura. North Miami, North Miami Beach
<br />Highland Lakes, Miami Beach, Surfside. N. Bay Village, Bal Harbour. Bay Harbor
<br />Islands, Golden Beach, Fisher island. Sunny Isles
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<br /> Media Company
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