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" "Y rat City of Sunny Isles Beach <br />w 18070 Collins Avenue <br />U Sunny Isles Beach, Florida 33160 <br />(305) 947 -0606 City Hall <br />(305) 949 -3113 Fax <br />MEMORANDUM <br />TO: The Honorable Mayor and City Commission <br />FROM: Jane A. Hines, CMC, City Clerk <br />DATE: 7/19/2012 <br />RE: Authorizing an Increase with the Miami Herald Publishing Company for <br />Retail Advertising Services <br />RECOMMENDATION: <br />It is recommended that the City Commission adopt the attached Resolution authorizing <br />an increase for retail advertising services with the Miami Herald Publishing Company. <br />REASONS: <br />The City has been under contract with the Miami Herald Publishing Company for several <br />years as there are legal obligations that require us to use The Miami Herald or Neighbors <br />section for legal public noticing. Additionally when Special City Commission Meetings <br />are scheduled, we do not have much flexibility to use other publications and still meet the <br />noticing deadlines. On October 20, 2011 via Resolution No. 2011 -1790, the City <br />Commission entered into a retail, annual volume contract rate to advertise in The Miami <br />Herald to allow the City to achieve a rate dscount, with option for a second year, in an <br />amount not to exceed Thirty Thousand Dollars ($30,000.00) <br />Due to an increase in demand of advertising services, an additional Eleven Thousand <br />Dollars ($11,000.00) is needed to legally comply with statutory obligations to inform our <br />residents and property owners of City Commission public hearings, a Special Edition <br />entitled "Where You Live" commemorating the City's 15th Anniversary, and other <br />related matters regarding the City. <br />FUNDING SOURCE: <br />Funding is available in the respective departments' advertising budget. <br />ATTACHMENTS: <br />Resolution <br />Agenda Item No.I OP \nDate 7/19/2012 <br />220 <br />