Laserfiche WebLink
Preview <br />FLOP <br />i� Os SVH <br />TO: <br />FROM: <br />DATE: <br />RE: <br />Page 1 of 2 <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br />(305) 947 -0606 City Hall <br />(305) 949 -3113 Fax <br />MEMORANDUM <br />The Honorable Mavor and Citv Commission <br />Susan Simpson, Cultural and Community Services Director <br />3/21 /2013 <br />First Amendment to the Agreement with Development Counsellors <br />International (DCI) for Public Relations Services <br />RECOMMENDATION: <br />We recommend that the City Commission approve the attached resolution to <br />approve the First Amendment to the Agreement with Development Counsellors <br />International (DCI) for Public Relations Services in an amount not to exceed <br />$42,800.00 (Forty Two Thousand, Eight Hundred Dollars). <br />REASONS: <br />The City issued Request For Proposals (RFP) number 11 -02 -02 for Public <br />Relations Services in 2011. DCI was determined to be the most responsive <br />bidder and the City entered into an agreement with them. The initial term of two <br />years of this agreement is set to expire in April 2013. At this time we are <br />recommending that we exercise our option to renew for one more year. <br />DCI is a reputable, New York based public relations firm that focuses marketing <br />efforts to the tourism industry, both domestically and internationally, promoting <br />Sunny Isles Beach as a premiere vacation destination. <br />ADDITIONAL INFORMATION: <br />DCI's reputation in the marketing and public relations field has resulted in notable <br />travel writers focusing on Sunny Isles Beach. The marketing value of such <br />articles, both in print and online, over the last two years, have an advertising <br />equivalency of over $1.6 million dollars. <br />DCI works on an eight month work plan to insure that the City is getting the best <br />http: // sibagenda .sibflnet /Agenda/Preview. aspx ?ItemI D= 992 &Meetingl D =0& MeetingDate... 3/ 14/2013 <br />