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2 A6. The City’s focus over the next 5-10 years will be on improving the quality of life for its residents, many capital improvement projects currently in progress will allow the City to achieve this. Q7. Best in class competitors? Cities they aspire to be like? A7. It is difficult to find a city that is as small as Sunny Isles Beach, with such a large diversity, and with as many offerings for its residents as Sunny Isles Beach. However, local competitors for our target market would include Coral Gables and Key Biscayne. Q8. They mention showcasing that they want to be known as a inclusive and diverse community. Are there current perceptions that are fighting that? A8. Yes, there are current misconceptions within the City and from outside media where the City is oftentimes referred to as “Little Moscow”. Although there is a significant Eastern European population in Sunny Isles Beach, the City is very diverse with significant portion of residents from South America, as well as a segment from the northeast and Canada. Q9. Once the brand identity is approved, will we hand off assets and guidelines? Or would our team need to see all collateral through to mechanical production? How will this work in terms of municipal signage, for example. A9. Yes, the assets and guidelines would be handed off to the City for future use and development of additional collateral. This RFP does not include the mechanical production of future city assets such as municipal signage. Q10. Are there existing specs for all of these collateral pieces? Are there current production partners in place who execute everything? A10. Yes, but this RFP will only focus on templates for various assets such as business cards, brochures, flyers, letterhead, stationary, and email blasts. Once the bid is awarded, the City will provide additional specifications for the requested collateral. Yes, there are contracted vendors with the City who would work with the materials created by the awarded firm to develop further publications and digital collateral as well as the printing of all materials. Q11. Are the subbrand logos (i.e., SIBshuttle, SIBTV, etc.) in scope? Will we have access to all of these assets prior to kickoff? A11. Yes, some logos will remain or evolve based on the proposer’s plan while others may be removed entirely. The awarded firm will have access to all logos after the Notice to Proceed and kickoff meeting. Q12. What of your current positioning and visual identity should remain? Are we evolving or revolutionizing? A12. The City of Sunny Isles Beach seal will remain and will need to be worked into the new brand. The tagline “The City of Sun and Sea” which accompanies the City seal will remain as part of the seal, but does not need to be the focus of the City’s new brand. The City was