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3 previously positioned as a tourist destination, but has now evolved into a residential community. Q13. On page 23, section 8, there are PR deliverables listed (Crisis Management/Strategic Partnerships), should we be bringing a PR partner into the RFP process? As a strategic branding agency, we would not offer these services in house, however we can provide a recommendation should you like it included. A13. Development of strategic PR and crisis management was included as way to best gauge the firms’ strategic thinking, but it is not a requirement. Q14. Who are the decision makers who will award the contract? What are their titles/backgrounds? Business affiliations? A14. Ultimately the City Commission makes the final decision based on a recommendation by the City Manager with input from the Assistant City Manager, the Cultural and Community Services Director, the Media Manager, the PR & Media Specialist and the Purchasing Agent. All are City employees. Q15. Who are the member of the Public Arts Advisory Committee? A15. The Sunny Isles Beach Public Arts Advisory Committee’s (PAAC) mission is to advise the City Commission on matters of public art. The five members of the PAAC advise the commission and make recommendations with respect to; overall public art policy, methodology and selection of artwork (through acquisition or commission) to be placed on City-owned property, public arts projects and programs (temporary or permanent) and the most advantageous location, other artistic-related tasks determined by the City Commission or City Manager. Q16. Does any part of the funding for the rebranding project come from the Florida bed-tax? A16. No. Q17. Has a not-to-exceed budget been established? If so, what is that? A17. The target budget for all elements in both phases of the project is not to exceed $100,000. Q18. The contract term is for two years, with extensions up to four years? How was this term determined? A18. The initial two-year term is for phase one and phase two of the project, approximately a year to complete each phase which would allow extra time to develop each phase to its fullest. The extensions are built in as optional, based on the City’s decision and desire to carry out future developments of brand implementation and marketing. Q19. RFP says that progress payments will be determined by "hours of completed work." Why was "hours of completed work" chosen as a vehicle to satisfy the contract rather than project steps completed or deliverables accepted?