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324 Willow View Lane ♦ Oak Brook, Illinois 60523 ♦ phone: (630) 941-9433 ♦ cell: (630) 728-4204
<br />jshort@monogramgroup.com
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<br /> Jacqueline Short – Monogram Market Research
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<br />Market Research Consultant
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<br />Jacqueline Short is a market research professional with over 30 years’ experience in the field.
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<br />Following her positions as Director of Market Research at Ameritech and First Chicago, she
<br />established Monogram Market Research, a market research consulting practice to provide
<br />individualized market research service, focusing on the needs of businesses including packaged
<br />goods, retail, utilities, government and not-for-profit. The practice provides market research
<br />consulting from the point of problem identification through final presentation of results.
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<br />Jackie has a strong background in both qualitative and quantitative research, with experience in
<br />brand image development, customer satisfaction, new product development, customer
<br />segmentation, employee surveys, advertising message development and copy testing. She has
<br />in-depth experience with use of computer-aided multi-variant analysis including factor analysis,
<br />conjoint analysis and cluster analysis, and was one of the pioneers of the use of web-based
<br />survey methodologies.
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<br />In addition to consulting, Jackie has guest lectured on market research at a variety of local area
<br />schools including Northwestern University, Northern Illinois University, DePaul University and
<br />The School of The Art Institute.
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<br />Jackie earned her MBA from Loyola University in Chicago. Her undergraduate degree is from
<br />University of Illinois - Champaign/Urbana with majors in History and English Literature.
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<br />KIMLEY-HORN
<br />CORAL GABLES FL
<br />LISLE IL
<br />........................
<br />Community Engagement
<br />Brand Strategy
<br />Implementation Strategy
<br />EXTERNAL
<br />STAKEHOLDERS
<br />...............................
<br />Civic leaders
<br />Property owners
<br />Business owners
<br />Community residents
<br />Education community
<br />STEERING
<br />COMMITTEE
<br />SPARC
<br />WINNETKA IL
<br />FERNANDINA BEACH FL
<br />........................................
<br />TEAM LEAD
<br />Community Engagement
<br />Qualitative & Quantitative Research
<br />Brand Strategy
<br />Voice & Visual Identity
<br />Implementation Strategy
<br />Brand Integration
<br />3. Staffing
<br /> GEO R G E RICH A R D
<br />M .A.J A C KIE DAN IE L
<br />As one of our early clients said, “sparc doesn’t back up the
<br />school bus and unloaded the trainees on our project.” Take a
<br />look at the experience and qualifications our team delivers.
<br />Richard Cassis aiga segd
<br />Managing and coordinating the City of Sunny Isles Beach
<br />Re-branding Initiative
<br />• Strategic Visioning and Branding (City of De Pere, WI)
<br />• Placemaking and City Branding (City of St. Cloud, MI)
<br />• City Branding (City of Batavia, IL)
<br />• Comprehensive Marketing Plan and Branding
<br />(Northalsted Business Alliance, Chicago, IL)
<br />• Naming, Brand Development, Website Development,
<br />Print and Digital Collateral/Communications, Community
<br />Programming Identity and Event Concepting
<br />(Center on Halsted, Chicago, IL)
<br />• Gateway Signage and Water Tower Design
<br />(City of St. Cloud, MN; City of Farmington, MN)
<br />• Comprehensive Signage System
<br />(Great Lakes Center for the Arts, Bay Harbor, MI)
<br /> 30+ years of award-winning design experience
<br />AIGA, the Professional Association for Design
<br />Society for Experiential Graphic Design
<br />University of Michigan, BFA, Magna Cum Laude
<br />Mary Ann Rood
<br />Qualitative Research, Brand Architecture and Marketing Plans
<br />• Advertising creative director (FCB)
<br />• Director of Communications and Public Affairs
<br />(Ocean Spray Cranberries)
<br />• Global Managing Director Brand Practice (Ogilvy Public Relations)
<br />• Brands researched and developed for higher education (University
<br />of Massachusetts, Ohio Northern University, Drake University)
<br />• Communities branded (Northalsted Business Alliance;
<br />Elgin, IL; Batavia, IL; De Pere, WI)
<br />• Creative and Collateral Development: Fifth Third Bank (Chicago),
<br />Property Casualty Insurers Association (National), Association
<br />House of Chicago, Arthur Andersen (Global)
<br />• City Government Marketing and Strategy: Rahm Emanuel
<br />(former) Mayor, City of Chicago
<br /> 40+ years of branding, marketing and PR experience
<br />MIT/Harvard Joint Project on Dispute Resolution Certificate
<br />USC Center for Crisis Management Certificate
<br />Bachelor of Science, Iowa State University
<br />
<br /> Jackie Short
<br /> Quantitative Research, Ideation
<br />• Market Research AVP (First National Bank of Chicago)
<br />• Market Research Strategy Director (Ameritech)
<br />• Communities branded (Northalsted Business Alliance;
<br />Elgin, IL; Batavia, IL; De Pere, WI)
<br />• Branding research conducted for over 75 companies,
<br />associations, non-profit organizations.
<br />• Research for government entities: Illinois Department of
<br /> Developmental Disabilities; Illinois Commerce Commission;
<br />Jo Daviess IL County; Chicago Park District)
<br /> 25+ years as a market research specialist with a strong background
<br /> in brand image and brand message research. She has in-depth
<br />experience with data modeling and multi-variant analysis and was
<br />one of the pioneers of the use of online survey methodologies.
<br /> Daniel Grove pla aicp leed ap
<br /> Subcontractor, Kimley-Horn and Associates - Lisle, IL
<br />Creative Services and Community Relations
<br />• Downtown Master Plan & Wayfinding Signage (Manitowoc, WI)
<br />• Community Gateway Signage (Mundelein, IL)
<br />• Village Comprehensive Plan (Mundelein, IL)
<br />• Village Identity and Wayfinding Master Plan (Bourbonnais, IL)
<br />• City Strategic Vision and Branding Plan (De Pere, WI)
<br />• Uptown Streetscape Master Plan (Kenosha, WI)
<br />• Howard Street Corridor Landscape and Signage (Niles, IL)
<br /> 20 years of landscape architecture and planning experience
<br />American Institute of Certified Planners
<br />Professional Landscape Architect in Illinois
<br />University of Wisconsin, Madison, BS, Landscape Architecture
<br />George Puig pla asla
<br />Subcontractor, Kimley-Horn and Associates - Coral Gables, FL
<br />Creative Services and Community Relations
<br />• Sunny Isles Beach: Sunny Isles Beach Government Center
<br />• Sunny Isles Beach Collins Avenue Pedestrian Bridge
<br />• City of Miami: PBA/Fern Isle Park
<br />• City of Miami: Shenandoah Park
<br />• City of Miami Beach: Normandy Isle Park
<br />• City of Miami Beach: Fairway Park
<br />• Miami Dade County: Underline Phase 2 Design Guidelines
<br />• Miami Dade County: Underline Gables Station Area Improvements
<br /> 29 years of professional practice in South Florida
<br />Planning experience within both private and public sectors
<br />Professional Landscape Architect in Florida
<br />University of Florida, BS, Landscape Architecture
<br /> SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING 9
<br />CITY OF
<br />SUNNY ISLES
<br />BEACH
<br />sparc
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