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8 SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING <br />2. Qualifications continued <br />Value-added benefits that set sparc apart: <br />⇢ Community branding is a long way outside the service boundaries of ordinary agencies, firms and design <br />studios. Several years ago sparc figured that out and formed what today is a well-practiced, cohesive <br />collaboration of senior experts in specialties almost never found in a single firm — yet uniquely suited to the <br />re-branding initiative being undertaken by Sunny Isles Beach. For our clients we combine award-winning, <br />audience grabbing design; communication strategies that engage and move target audiences; research that <br />uncovers deep-seated opinions and action drivers; and demographic and trend analysis that guides <br />city planning and builds healthy, growing communities. All of this happens in a process that has shown how <br />it brings communities together with the common purpose of a great brand. Our clients tell us that, no <br />matter what their job description is for their city, there’s a sparc team member they come to lean on <br />during the branding project — and often for years after. Our clients also tell us that we know how to honor <br />history while bringing to life visions of what can be — and marketing plans that make those visions a reality. <br />⇢⇢ But perhaps the most compelling demonstration of the value-added benefits that set sparc apart <br />comes from client relationships that go far beyond the “one and done” approach to community branding <br />practiced by some companies: sparc has client relationships that began a decade ago and continue today.