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103 | RMA | Tab 8 | Strategic Thinking | RFP No. 19-07-02 <br />STRATEGIC THINKING <br />State what research affiliates or internal research resources the Firm <br />has available. <br />RMA uses Survey Monkey for online surveying and relies upon the <br />municipality’s existing email database/social media channels and connections <br />with neighborhood associations, Chambers of Commerce and other business <br />organizations to invite respondents to participate in the surveying process. <br />RMA ALSO UTILIZES THE FOLLOWING RESEARCH TACTICS <br />AS NEEDED: <br /> f Advisory boards and steering committee interviews <br /> f Stakeholder interviews and focus groups <br /> f Idea Exchanges and Public presentations <br /> f Design workshops (Charrettes) <br /> f Social media, website and comment pages <br /> f The development of a project website includes an additional fee if <br />desired by the client. <br />If additional telephone or intercept surveys are desired or required, RMA <br />works with Radius (formerly Profile Marketing Research). Additional fees <br />would apply depending the scope of services and number of surveys required. <br />If additional event intercept surveys are desired or required, RMA works with <br />Touch Poll South Florida. Additional fees would apply depending the scope of <br />services/surveys required. <br />Examples: <br /> f In Northwood Village, we used the services of Radius annually to <br />measure brand/reputation. The main problem was that the area was <br />considered as unsafe. Approximately 46% of phone survey respondents <br />indicated they believed the area to be unsafe and were not likely to visit. <br />After 5 years of re-branding and positioning, the number dropped to only <br />8% of respondents indicating this perception. <br /> f The Naples Business Improvement District needed to understand how to <br />improve a monthly event that was originally meant to bring shoppers to <br />the downtown area, but instead, attracted more people only to the street <br />to watch the bands. The RMA team conducted one-on-one interviews <br />with the downtown businesses and engaged Touch Poll South Florida to <br />conduct the intercept surveys. We delivered a report to the Naples BID <br />Board with findings and recommendations to improve the quality of the <br />event and fulfill its original purpose.