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Addendum I Binder_RFP
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Addendum I Binder_RFP
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8/19/2019 12:41:48 PM
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Market Research & Investigation <br />THE PARTNER <br />Crea7ive will partner with Shine Insight to complete the market research <br />portion of this project (Phase 1). Shine Insight is a custom market research <br />agency that provides quality research solutions using a unique model of <br />employing 50+ seasoned market researcher and the latest in DIY market <br />research tools. Their unique models allows them to keep attention and <br />quality high, while delivering fast and affordable results. They work across a <br />wide array of industries including travel, tourism, and government. <br />OBJECTIVE <br />The City of Sunny Isles Beach desires to understand attitudes, motivations, <br />and perception towards its city by residents of Miami-Dade County and <br />beyond. In addition, it wishes to position the main brand by understanding <br />how and which channels to use to best approach this segment of the <br />population. <br />THE APPROACH <br />There are numerous ways in which to approach the research needs laid out. <br /> Many of them depend on the access that The City of Sunny Isles Beach can <br />provide to the target audience including emails, addresses, phone numbers, <br />and more. <br />Our recommendation is to collect primary and secondary data to gain <br />market insight into research objectives by using the latest DIY market <br />research tools available.
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