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Addendum I Binder_RFP
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RFP No. 19-07-02 Citywide Re-Branding Services
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Addendum I Binder_RFP
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8/19/2019 12:41:48 PM
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For the purposes of this proposal, we have included a few different options <br />as a starting point before further discussion of available resources and <br />potential data sources. <br />QUALITATIVE <br />WHAT: Traditional focus groups at TBD Sunny Isles Beach location <br />ASSUMPTIONS: <br />The City of Sunny Isles Beach will provide a central location in which <br />focus groups can be conducted with potential participants. <br />This location will have a minimum of two rooms that can hold 15 people <br />each. <br />There will be 5 groups that can be conducted in one full day. <br />Groups will be 1 hour and moderated by a moderator provided by the <br />agency. <br />Crea7ive will handle all invitations, screening, and scheduling of groups. <br />Groups will be audio recorded. <br />QUANTITATIVE <br />There are several approaches that can be taken for quantitative given the <br />access to the populations that Sunny Beach Isles can provide. These are the <br />ones we propose: <br />ONLINE SURVEY <br />WHAT: We create an online survey that The City of Sunny Isles Beach can <br />send to participants via email and/or place on a central online location. <br />ASSUMPTIONS: <br />Sunny Isles Beach has a emails and/or central website or online source <br />that has moderate traf c from residents and/or business owners.
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