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Addendum I Binder_RFP
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RFP No. 19-07-02 Citywide Re-Branding Services
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Addendum I Binder_RFP
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8/19/2019 12:41:48 PM
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Rebranding Core Identity <br />Mood boards <br />Concept development <br />Logo construction <br />Logo usage <br />Color scheme <br />Stationery print les: <br />1. Business Cards <br />2. Letterheads <br />3. Email Signatures <br />4. Envelope <br />5. Folder <br />Social media pro le designs: <br />1. Facebook <br />2. Instagram <br />3. LinkedIn <br />4. Twitter <br />Visual System and Guidelines <br />A brand refresh keeps a visual connection to the original brand identity, but <br />the makeover is up-to-date, vibrant and relevant for today's audiences. <br />Color universe <br />Typography (H1, H2, Body, etc) <br />Custom iconography <br />Custom patterns <br />Illustrations <br />Imagery guidelines
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