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Client: Miami Downtown Development Authority (Miami DDA) Project Duration: 2022 - Present MCL was selected by the Miami Downtown Development Authority to transform three blocks of historic Flagler Street into a destination-style holiday environment designed to increase foot traffic, activate public space, and create a memorable visitor experience within one of South Florida’s busiest urban corridors. The project included the design, fabrication, installation, maintenance, and operational management of custom holiday décor throughout a dense pedestrian and vehicular environment. The scope included forty- five custom pole decorations, illumination of more than fifty trees, immersive lighting elements, interactive photo opportunities, a custom suspended skyline installation, and a thirty-two-foot centerpiece Christmas tree serving as the focal point of the activation. MCL also coordinated operational support for annual tree lighting ceremonies and public programming. Due to the project’s active downtown setting, all décor systems were engineered for durability, public safety, tamper resistance, and long-term operational reliability. MCL utilized reinforced mounting systems, proactive maintenance procedures, and real-time project coordination systems to ensure uninterrupted operations throughout the holiday season. Since implementation, the activation has generated significant public engagement, social media exposure, and regional visibility while increasing pedestrian activity throughout the downtown district. This project demonstrates MCL’s ability to create immersive, “Instagrammable” destination-style environments that combine operational reliability with visually impactful public experiences highly relevant to the City of Sunny Isles Beach. South Florida Lighting Team, LLC DBA Miami Christmas Lights. 15