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Introduction / Purpose Statement <br />September 301h, 2015 <br />Lynn M Dannheisser <br />Executive Director <br />Sunny Isles Beach Foundation <br />323 Sunny Isles Blvd #508, <br />Sunny Isles Beach, FL 33160 <br />Jane A. Hines, MMC, City Clerk <br />City of Sunny Isles Beach Government Center, <br />Office of the City Clerk, <br />18070 Collins Avenue, <br />Sunny Isles Beach, FL 33160 <br />Dear Ms. Dannheisser and Ms. Hines, <br />On behalf of the team representing Expert Center, LLC, we are pleased to submit this proposal to <br />provide leadership for the development and creation of the City's first Cultural Master Plan, as <br />described in the request for proposal (RFP) No. 15-08-01 (Pages 6 -8) which will comprise but will <br />not be limited to: <br />• Development of Outreach Strategy including creation and maintenance of Master Contact <br />List; establishing strategy to Encourage Stakeholder Participation; design of Interactive <br />Project Website; providing timely updates at City Commission Meetings; <br />• Development of Public Participation Plan including facilitation of Public Forums; <br />establishing of Focus Groups; design and collection of Surveys; conducting Key Person <br />Interviews; and identifying Youth Involvement Opportunities; <br />Conducting Local Assessment & Research including Identifying and listing of Organizations <br />and Individuals to Assist in the City's Efforts to develop cultural master plan; identifying <br />and listing of Asset Inventories; research of History of City Cultural Programming; <br />Collection of demographics and artists data; resource assessment of Funding Sources; <br />Human Resources; Coordination of the Sunny Isles Beach Foundation, and the City of <br />Sunny Isles Beach; <br />Data Analysis including collecting sets of raw data, analyzing the data and production of <br />valuable conclusions and insights; apply statistical and computerized methods for data <br />mining; perform strength, weaknesses, opportunities and threats analysis; <br />Process Assessment including design and implementation of benchmarking tools to <br />define best practices to meet the goals defined in the proposal solicitation; identification <br />4 <br />