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<br />4. Broadcast Commercialism of Public Forums is Discouraged: In <br />furtherance of this policy, the camera operators will get tight shots of <br />speakers in a manner to exclude commercial banners and logos <br />wherever feasible, However, on occasion a commercial name may <br />appear, and the City cannot control its exclusion, such as hotel <br />names or other sponsors' logos on speaker's podiums, <br /> <br />II. E. ENDORSEMENTS: At no time will the Government Cable Channel endorse <br />specific brand name products or service providers, <br /> <br />II. F, SPONSOR ACKNOWLEDGMENTS: The Channel may provide on air <br />acknowledgments of program sponsors in accordance with The National <br />Federation of Community Broadcasters (NFCB) Guidelines to underwriting <br />for public radio stations, These guidelines are: <br /> <br />1, "Underwriting" is funding for a specific program or series of programs, <br />2, If money is given without direct connection to any programming, it is <br />considered a "donation." Donor announcements are not required, but <br />may be made at the City Manger's or designee's discretion, <br />3, When announcements for donations or underwriting from for-profit <br />entities are made, they may include: <br />. a trade name or brand name <br />. location and phone number <br />. logos or slogans that are not of a promotional nature <br />. value-neutral descriptions of a product line or service that aid in <br />identifying the contributor <br />. names or service listings that do not include qualitative or <br />comparative language <br /> <br />SIB N Programming & General Policy Guidelines <br />City at Sunny Isles Beach, Florida <br />- 7- <br />