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<br />4, The City of Sunny Isles Beach is not allowed to promote the goods or <br />service of any underwriter or donor, <br /> <br />To avoid "promoting," announcements made regarding entities that <br />have furnished some consideration must not include any: <br /> <br />. Mention of price: No interest rate, pricing information, discount, <br />savings, or value of any kind may be included in acknowledging a <br />contribution, <br />. Call to action: Any announcement regarding a company or person <br />who furnishes remuneration to the public broadcaster may not <br />suggest that the listener take action, The listener cannot be <br />encouraged to "call," "come by," "try," or even "be sure" in relation <br />to a product or service. <br />. Inducements to buy: It is improper to entice the viewer to make a <br />purchase by offering bonuses, freebies or other specials. <br />. Qualitative or comparative language: This tricky area prohibits <br />descriptive or comparative language of a product or service, An <br />announcement may not explain, for example, that something is <br />"perfect," "less filling," or is the "largest," "smallest," or "most" <br />anything. <br /> <br />II. G, PROMOTIONS: Promotional announcements for municipally-sponsored <br />events or activities are acceptable for cablecast on the Government Cable <br />Channel if approved by the City Manager or designee. Public Service <br />Announcements for agencies outside of municipal government are subject <br />to appropriateness as determined by the City Manager or designee. No <br />commercial-oriented promotions will be considered for broadcast. The City <br />Manager or designee will review any programming requests that are not <br />addressed in this policy. <br /> <br />II. H. USE OF GOVERNMENT CABLE CHANNEL EQUIPMENT: The use of video <br />production equipment shall be restricted to the City's/department-related <br />activities by City employees or persons under the direct supervision of the <br />City Manager. <br /> <br />II. I. HOURS OF OPERATION: It is the goal of City of Sunny Isles Beach to <br />provide programming twenty-four (24) hours per day, seven (7) days per <br />week with live, videotaped and alpha-numeric programming. Hours of <br />operation are enhanced through the use of automated playback <br />equipment. <br /> <br />SIB TV Programming & General Policy Guidelines <br />City of Sunny Isles Beoch, Florido <br />- 8- <br />