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<br />ADVERTISING - Any form of public announcement, copy or graphic intended to aid, directly <br />or indirectly, in the sale, use or promotion of a product, commodity, service, activity or <br />entertainment. Tenant and building names are not construed to be advertising. Unless specifically <br />permitted, no sign regulated by this chapter shall contain advertising. <br /> <br />ANIMATED SIGN - A sign that uses motion of any part by any means, or that displays <br />flashing, oscillating, sequential or intermittent lights other than time and temperature signs, stock <br />market price quotations and changeable copy signs. <br /> <br />ATTENTION-GETTING DEVICES - Blinking or flashing lights, streamer lights, pennants, <br />banners, balloons streamers, and all fluttering, spinning or other type attention attractors or <br />advertising devices. <br /> <br />AWNING SIGN - A sign placed on an awning that is supported entirely from the exterior wall <br />of a building and composed of a nonrigid material, and a supporting framework. <br /> <br />BALLOON SIGN - Any sign of fabric type material, inflated by air to a point of semi rigidity <br />for the purpose of floating above the ground or a building. <br /> <br />BANNER SIGN - A sign having characters, letters or illustrations applied to cloth, plastic, <br />paper or fabric of any kind with only such material for backing. Flags shall not be considered as <br />a banner. <br /> <br />BARE BULB SIGN - Any sign with an exposed bulb or other illuminating device but not <br />including neon tubing. <br /> <br />BILLBOARD - A sign, including signs located in the public right-of-way, utilized for <br />advertising an establishment, an activity, a product, service or entertainment, which is sold, <br />produced, manufactured, available or furnished at a place other than on the property on which <br />the structure is located. <br /> <br />BOX/CABINET WALL SIGN - Any sign, the face of which is enclosed, bordered or contained <br />within a box-like structure, frame or other device. <br /> <br />BUILDING FRONTAGE - The horizontal distance on the ground from one end of a building <br />to the other, parallel to the designated front lot line of the property, as determined by the Director <br />of Zoning, Planning and Building. <br /> <br />BUILDING IDENTITY SIGN - A sign naming a single structure or property or the identity of <br />the building's primary tenant. <br /> <br />BUNTING - Any kind of pennant, streamer or other similar fabric decoration. <br /> <br />BUS BENCH/SHELTER ADVERTISING SIGN - Any sign painted on or attached to a bench <br />or to a shelter used by persons awaiting transportation. <br /> <br />02006-244 Sign Regulations <br /> <br />Page 20f29 <br /> <br />Words added underlined, words slricken deleted <br />