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• Overview of how sparc proposes to address the two phases outlined in the RFP, including names of sub consultants The sparc team • Richard Cassis, Project Management and Design • Mary Ann Rood, Qualitative Research • Jackie Short, Quantitative Research The sparc team subcontractors • Daniel Grove, Kimley-Horn, Community Engagement Planning and Development Review • George Puig: Kimley-Horn: Community Engagement Planning and Development Review A full description of the sparc approach to Phase 1 and Phase 2, along with Exceptions, is described in Section 4, Approach/Methodology 2. Qualifications continued 6 SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING The Process Snapshots . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.branding boot-up We’ll gather the Sunny Isles Beach branding decision makers and influencers to settle on the same branding starting point — what branding is and isn’t. We’ll pull together their input and start laying the groundwork for all our audience listen- ing posts — where every voice has a megaphone. We’ll then load up the team bus and take a guided tour of Sunny Isles Beach. We’ll create a video and still photo record of what we see, hear and overhear about the community. That night we’re on our own — for a little sparc after dark. We’ll visit neighborhood restaurants, parks, gathering spots and shops — talking and listening to folks at every opportunity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.brand days In two high-energy public engagement events, we’ll test some assumptions as Sunny Isles Beach residents take part in high energy activities to test what they really think. The first is full of fun but the results are full of insight. The second uses technology to spur involvement and test a few assumptions about the brand that’s taking shape. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.laying the foundation The world’s best brands have one thing in common — they’re built on a process that makes sure all voices are heard. We’ll cement a solid foundation for the Sunny Isles Beach brand, identifying primary and secondary audiences, by combining all constituent research, contact points and input channels into a profile of each. We’ll use our SWOT analysis to paint a profile of how they see the community, what they’d like to see in the future and what they see as speed bumps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.building the brand sparc-itecturesm The Sunny Isles Beach brand takes shape with vision, mission, logo, tagline and messages that help its audiences identify and support what it is today and what it will become. We’ll create a floor plan of a brand that residents can connect with, business want to work with and employees are proud to represent. Our brand blueprint will tell compelling stories of the community — with proof points to back them up. A mission, vision, tagline and logo will work as a team to instantly and memorably identify this inclusive community as a jewel of the Florida coast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.let's do launch All the insights, surprises and wish-lists we’ve gathered from the audiences who will drive the success of the Sunny Isles Beach brand come together as we plan the Brand and Identity launch. The brand debut will feature the stars of Sunny Isles Beach — the folks who live and work here. But beyond that compelling video shot during our branding process, can we give you a menu today of all those launch ingredients? Not a chance, because we never use a cookie cutter approach. We know our process will feed the plan with some unexpected concepts that will capture the imagination of the audiences and move them to put down roots — for home or business. We’ll make sure the critical tools and channels for promotion and launch are the framework of the plan, and then we’ll push the “launch” button with some big ideas. Get ready for hitting goals — and then some.