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MONTHS October November December January February <br />Phase 1 <br />Brand Boot-Up Kickoff Meeting/Tour visit 1 <br />Research Review and Analysis <br />Community Engagement Event visit 2 <br />Quantitative Research (Online Engagement) <br />Qualitative Research (Interviews) <br />Community Engagement Event visit 3 <br />Aggregation of Data and Research <br />Report Development <br />Video Capture and Development <br />Phase 2 <br />Brand Sparc-itecture Development & Refine <br />Brand Sparc-itecture Presentation visit 4 <br />Brand Visual Identity Development <br />Brand Visual Identity Presentation visit 5 <br />Brand Standards Guide <br />Brand Launch Event (not included in services) <br />2. Qualifications continuedSchedule of Proposed Services <br />The timeline below is formulated based our experience in branding initiatives for other communities. However, that <br />experience has also demonstrated to us that our clients often have demands on their time that require flexibility from us. <br />In those cases, we provide an updated timeline to be agreed upon as we continue to move forward. <br />We are prepared to start immediately. <br />Proposed services duration in the order of process: <br />Brand Boot-Up Kickoff Meeting & Tour: Preparation and Execution VISIT 1 = 2 days <br />Data and Existing Research Review and Analysis = 4 weeks <br />Public Engagement Event VISIT 2: 1 day <br />Quantitative Research Development, Execution and Analysis = 4 weeks <br />Qualitative Research Recruitment and Execution = 2 weeks <br />Public Engagement Event VISIT 3: 1 day <br />Aggregation of Data, Marketing Analysis, Quantitative and Qualitative Research = 3 weeks <br />Report Development including SWOT Analysis, Mission & Vision Statements = 3 weeks <br />Brand Sparc-itecture Development and Refinement = 9 weeks <br />Brand Sparc-itecture Presentation VISIT 4: = 1 day <br />Brand Visual Identity Development = 7 weeks <br />Brand Visual Identity Presentation VISIT 5: = 1 day <br />Brand Standards Guide Development: = 5 weeks <br />Listing of major accounts: <br />• City of St. Cloud, Minnesota <br />• City of De Pere, Wisconsin <br />• City of Batavia, Illinois <br />• City of Farmington, Minnesota <br />• Village of Wheeling, Illinois <br />• Northalsted Business Alliance, Chicago, Illinois <br />• Great Lakes Center for the Arts, Bay Harbor, Michigan <br />• Center on Halsted, Chicago, Illinois <br />Research and branding campaigns successfully implemented: <br />• City of De Pere, Wisconsin: Strategic Visioning and Brand Campaign <br />• City of St. Cloud, Minnesota: Placemaking and City Brand Campaign <br />• City of Batavia, Illinois: Branding Campaign <br />• Northalsted Business Alliance, Chicago, Illinois: <br />Comprehensive Marketing Plan and Branding Campaign <br />Experience in research, branding, advertising, web-based <br />marketing, creative services and collateral development, <br />as well as public and community relations: <br />Please refer to Section 3, Staffing. <br />All clients added and lost in the past five years: <br />In the past five years sparc has only added clients. <br />None has been lost. Those clients added include: <br />• City of St. Cloud, Minnesota <br />• City of De Pere, Wisconsin <br />• City of Batavia, Illinois <br />• City of Farmington, Minnesota <br />• Village of Wheeling, Illinois <br />• Great Lakes Center for the Arts, Bay Harbor, Michigan <br /> SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING 7 <br />General Process <br />Video or In-person Meetings <br />Projected Brand Launch